Preparing the content for your website
requires planning, not just for what should be included
now, but for what may be added later. The decisions you
make now will lay the foundation for a long-term, consistently
effective web presence. The format for a first website
is often like a brochure, with the content often actually
coming directly from an existing publication. And if this
initial phase of your website is successful, your business
will surely outgrow the brochure model. Our philosophy
is to plan for the second phase now by laying down some
of the key components of a more complex website, then
we can more quickly and easily develop your site into
the dynamic marketing tool you envision.
The list which follows are key components
that you should consider for the initial and secondary
phases of your non commercial website.
- About Us/History
- So,
who are you?
This page may begin with the company's mission statement,
followed by a brief overview of its history, objectives
and goals. A list of Board Members would also be accessible
through this page.
- Products/Services
- What
are you selling?
Whatever the products and/or services offered by your
company are, they should be introduced here with brief
descriptions. Details of each item can be accessed with
a hyper-link.
- Contacts/Profiles
- Who
are you people?
This is where one would find the details on contacting
the company, including: office address, telephone and
fax numbers, as well as key staff members and their
phone numbers and email addresses. Profiles and credentials
of staff and directors should also be considered.
- Directions/Location
& Office Hours - How
do I get there?
Directing people to your office(s), along with office
hours, should be as easy as a click of the button. This
page may include:
- Location map (fixed and/or
using an on-line source such as MapQuest)
- Hours of service
- Links to other offices within
the company's network
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